Frat.it — four letters, the shortest form a brand can take

frat.it

Four-character .it domains are a closed set and almost entirely assigned. Frat works three ways at once: as a corporate acronym, as an echo of fratelli in the family-company names Italian business is built on, and as a word English speakers already recognise. Short enough for an email address, a short link, or being spelled out over the phone without a second attempt.